ВПЛИВ ЗАСОБІВ МАСОВОЇ ІНФОРМАЦІЇ НА ЕЛЕКТОРАТ

Abstract

The influence of the mass media (mass media) on the electorate, as well as media manipulation as a technology influencing the processes of electorate programming, is studied. The study of the mass media phenomenon through the prism of the priorities of philosophy is expressed. The concepts of «media» and mass media are analyzed. The role of mass media in the political process and elections is understood. Justified in relation to the media concept of scientists V. Hamson, U. Hamsun, J. Klapper and others, and these concepts did not lose their importance until the next time. It is proven that there are different approaches to media influence on the behavior of the electorate through mass media messages: party, registration, advertising, bibliographic. It has been established that modern technologies allow the development of various platforms for delivering a message to a reader or viewer online and offline, directly and remotely. The Internet plays a significant role in the political process, in election campaigns. Internet technologies refer to mass media that influence people and are indispensable in the electoral process. A research analysis based on the philosophical understanding of the study of the influence of mass media on electoral behavior has been carried out. Mass media form citizens’ emotions, public opinions, and actions characteristic of their target audience. Mass media covertly manipulate the consciousness of voters to create myths, the desired effect of political events, search for an enemy, planting stereotypes for the activity or passivity of the electorate’s behavior. It has been established that mass media form and influence the socialization of people in society and transform important branches of society. Thanks to the mass media, citizens learn about new achievements in the fields of science, philosophy, religion, law, economics, politics, law. In general, one part of the electorate listens to the opinion of the press during the political processes in elections, these citizens are passive, they are not interested in political programs and they do not engage in dialogues with the mass media and party candidates. The second part of voters is active and shows interest in political processes, party activities and political media messages.