Abstract

In the last few years, on the main social network sites have appeared many accounts making satire of the italian politics; this happens while the influence of social networks on the political agenda is growing (Boccia Artieri, 2015; Boni F. and Ricci O., 2015). This paper is about the appearance on Facebook of satirical fanpages recalling the politics in italian First Republic, in other words the years between the end of World War II and the Nineties. This phenomenon is interesting because tells us something about the deep connection between political positioning and personal identities: we have to recall that “the share of voters who identify themselves on a right/left axis has generally grown after 1990” (Biorcio, 2011), but we also suppose that in the current political situation, the one defined as “Third Republic” (Calise, 2006), the political identification for the voters is problematic. If identity is built on memory, both individual and social (Candau, 2002), the recovery of the social memory about a time when the political identification, along with its ethical meaning, above all “regarding the value of equality and in consideration of the political and social clash created by the conflict between labor and capital” (Biorcio, 2011) was without doubt easier, could be critical, mainly because of the involvement of the social network users in their avatars (Comunello, 2010). The nostalgia could be a clear warning expressed by the self-representation of the social network users via the political engagement online (Boccia Artieri e Colombo, 2013)

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