La figura de la mujer: la (des)cortesía y la construcción de la imagen de la mujer en el blog Testosterona

Abstract

Traditional constructions of gender eventually generate in many cases, a system of stereotyped behaviors. This work aims to investigate how the blog post “What women need to know about relationships” uses (im) politeness strategies to build the image of women. This research was conducted in two stages: a) In the first phase, we considered the correlating modes of manifestation of power proposed by Thompson (2000), politeness strategies postulated by Brown and Levinson (1987) and the studies of (im)politeness of Bousfield (2008); b) after that, we identified the (im)politeness strategies in the comments to the post, which were analyzed according to the contextual and ideological elements suggested by Thompson, 2000. The results have shown that the author of those publications and the audience use off-record politeness strategies and positive/ negative impoliteness strategies to express different forms of power, these include dissimulation, fragmentation and unification. Based on this model, we conclude that the image of women is trivialized by a sexist discourse, which infiltrate politeness strategies.