Abstract
The Louvre, the most visited French museum in the world, is the subject of online evaluative comments on booking platforms such as TripAdvisor. According to the principle of tourism 2.0, visitors write their reviews, adressing reader, thus constituting a specific discursive type where the enunciation, in an epidictic register, praises the place visited. Using textometric approaches, the present paper analyses this authentic discursive material by understanding how the use of hyperbole constitutes a rhetorical strategy of seduction and persuasion.
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