Abstract
The Self-Confession Of The Earth. Growers of “natural wine” prove that relying on magical thinking can yet produce scientifically measurable results. The market of natural wine is a solid sociological and economical phenomena. And yet, behind concrete results, the expertise and the lore mobilised can rest on superstition or analogical thinking. Based on pragmatic material and participative methodologies, this article investigates the dynamics that allow magical practices to cause real, measurable consequences on a large-scale consumer good. It would like to expose more how this “indirect causation” allows natural winemakers and natural wine consumers to become a vehicle of nature for humans.
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