Abstract
Background: After the Americans in Iraq, the Canadian military implemented media embedding in Afghanistan. This article examines the evolution of embedding as a communication strategy and considers military-media relations in operations.Analysis: The analysis distinguishes between three phases: 1) a phase of experimentation with the first program in Kabul in 2003; 2) a phase of consolidation with a program intended for the combat mission in Kandahar; 3) a phase of tension with elements of friction that had an impact on war coverage.Conclusions and implications: This article reveals military-media relations that alternate between trust and mistrust. Embedding is a surveillance apparatus that offers regulated access without censorship but with a subtle alternation between openness and closure.
Published Version
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