L'annonce offre d'emploi : une mise en scène langagière

Abstract

For any giver business concern, a recruiting policy usually rests on some communication strategy. Adverts for jobs provide a specific domain for language exchanges with miscellaneous components. Our study was conducted from a cognitive angle, and situated at the junction of psychology, sociology and linguistics, with a view to satisfying one's professional curiosity as regards all the actors involved in a language process, which is the first stage preceding the eventual meeting of the potential partners, i.e. The Company and the Student. After a preliminary introduction to the most up-to-date theoritical models of communication - the very basis of research in social psychology - we consistently refer to Charaudeau’s theories to analyse the discourse of job offers and its actualization. Thus we have been able to define a «genre» for job offers, with distinctive enunciation strategies, narrative orderings and discursive models. Starting from this definition, we have been able to recreate an experimental situation in which a sample of students in administration and business management (Bac + 4/5) have been presented with jobs adverts with miscellaneous discursive designs. We have endeavoured to observe the resulting impacts, especially upon future applicants' intentions.