KWT Pelangi Communication Strategy in Using Human Society 5.0 Promotional Media in Wonogiri Organic Village

Abstract

The development of tourism objects in Beji cannot be separated from the role of the local KWT. KWT assisted by PPL acts as a benchmark for the success of developing tourism objects in the area. The main obstacle KWT in promoting organic village tourism is the lack of knowledge about the use of social media. This social media issue makes organic village tourism not so familiar to the wider community, with the aim of knowing the KWT communication strategy in utilizing the Human Society 5.0 Promotional Media to increase tourist visits in organic villages. Society 5.0 is a concept which states that technology will coexist with humans to improve the quality of life in a sustainable manner. The method used in this study is a qualitative research method. This type of research uses a qualitative descriptive type, which aims to explain the phenomenon in depth through data collection. The informants interviewed were KWT, PPL and Tourists. The result of this research is the existence of a KWT Communication Strategy in Utilizing the Promotional Media of Human Society 5.0 in Wonogiri Organic Village. In recognizing this target through meetings of socialization activities with tourists. The choice of communication media used was Facebook and PPT presentations which contained organic villages. The study of the purpose of KWT communication messages uses persuasive techniques with the role of a communicator (KWT) as an interesting caption maker for uploads on Facebook social media.