Abstract
This research aims to examine the influence of service quality, price and location on consumer satisfaction at Mitra Sejati Hospital. The research method used is a quantitative method with a positivistic approach, which involves collecting and analyzing data in the form of numbers to produce concrete conclusions. The research results show that service quality, price and location have a positive and significant influence on consumer satisfaction. This is proven through statistical tests with the Sig t value which shows the influence of service quality on consumer satisfaction (0.014 < 0.05), price on consumer satisfaction (0.013 < 0.05), and location on consumer satisfaction (0.001 < 0.05 ). Apart from that, the F test also shows that simultaneously, service quality, price and location together have a significant effect on consumer satisfaction. Conclusion, that the importance of service quality management, setting the right price, and choosing a strategic location in increasing consumer satisfaction at Mitra Sejati Hospital. Keywords: Price, Customer Satisfaction, Service Quality, Location
Published Version
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