Abstract
Customer satisfaction in product design is the shaping and the creating content of the product according to the expectations and wishes of the customer with the understanding that I can sell the product which I can produce the customer's requests In these days, where competition is increasing, it is extremely important to ensure the design of products that will provide customer satisfaction for businesses to survive and go one step further. For this reason, businesses should realize in studies that will recognize their customers in the target market. Considering the cost of gold, workmanship, time and the number of competitors in the market, gold jewelry design should be made to meet customer expectations. The study examines the effect of color, carat, model, appearance and figure status variables on the purchasing behavior of different generations by conjoint analysis. This study was conducted with 216 participants from across Turkey is the first study examining the gold jewelry buying behavior of generations.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
