Abstract
In order to optimize the performance appraisal system of the sales department of media advertising company, this paper takes company H as the research object, designs the KPI appraisal method for advertising sales personnel based on the current operation situation of the company, introduces the entropy value method to calculate the weight of each KPI index to ensure the objectivity and accuracy of the index, and provides reference for the scientific setting of the performance index of the sales department of media advertising company.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
