Korean Public Values Revealed in Portal News Rankings

Abstract

Purpose: In this study, I focused on the social and cultural characteristics of Korea and the moral characteristics of Koreans. Ultimately, I examined the characteristics of Korean moral culture. I tried to look at the internet news rankings to confirm the moral culture of Koreans. I tried to study the ranking of internet news by age to gauge what kind of consciousness and values Koreans have. Method: For this purpose, the titles up to the 5th in the gender ranking of DAUM portal news were analyzed by word cloud. The value-related terms that appeared in the articles viewed the portal ranking news with the most interest through big data word cloud analysis from July 20th to 24th, 2021. Results: First, I identified general conceptual definitions and characteristics of values, morals, and ethics. Second, I examined the value-related terms that appeared in the articles that viewed the portal ranking news with the most interest through big data word cloud analysis. Third, I inferred the characteristics of moral culture that appeared in the news of interest by age groups of Koreans used in this study. Fourth, I explored the meaning of these analysis results in terms of the moral education in Modern Korea. Conclusion: The interest in articles by age group is different. It can be inferred that women have relationship-oriented tendencies and men have collectivistic tendencies toward society and the state. However, there are several limitations in generalizing the gender differences analyzed based on this ranking news.