Abstract
Analyzing naturally occurring conversation in social contexts can help us understand the dynamics of social life, how individuals perceive and sustain their relationships with one other, and how institutions are maintained through daily routines. This is only achievable with a systematic research approach that is very strong both methodologically and theoretically, concentrates on empirical data, and is able to incorporate into the analysis all the micro details of the conversation and its context without introducing the researchers' subjective presumptions. Conversation Analysis, that is the research method incorporating all of these, can generally be described as the scientific examination of people's conversations and verbal communication. It is a set of methods and an approach in social sciences that aims to describe, analyze and understand talk as the basis of people's social life (Sidnell, 2010). The aim of this study is to provide an insight for conversation analysis. Based on this, the background and development of conversational analysis is provided, main structural characteristics of talk-in-interaction, which are turn-taking, adjacency pairs and sequence organization, and repair are discussed, the method of data collection and transcription is explained, and finally, conversation analysis in management research is addressed.
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