Abstract
Abstract : The tendency of impulsive buying is the behavior of buying a product suddenly and without any planning beforehand. One of the factors that affect impulsive buying is self-control. The purpose of this study was to determine the relationship between self-control and the tendency of impulsive buying to purchase beauty products among members of the e-commerce user Discountfess community. Discountfess is a community formed on Twitter and Telegram. This community functions as a forum for people who look for a discount offer in an e-commerce shopping platform like to inform or just to show off the discounts they get. The instrument of this study used The Impulsive buying Tendency Scale (IBTS) developed by Verplanken & Herabadi to measure the scale of impulsive buying variables and The Brief Self-control Scale developed by Tangney to measure self-control variables. Participants in this study were 224 members of the Discountfess community both on Twitter and Telegram. The sampling technique used in this study was the convenience sampling technique. In order to determine the sample in this research, the researcher used a non-probability sampling technique with purposive sampling. For hypothesis data analysis testing, the researcher relies on Spearman Rho product-moment correlation supported with SPSS version 26 program as the data processing. The results showed that there was a significant negative relationship with a correlation coefficient value of 0,648 and significance value of 0.000 (p < 0,05) between self-control and impulsive buying tendencies in members of the Discountfess community who used e-commerce. Therefore, the reacherser’s hypothesis was rejected.
 Keywords: E-Commerce Community; Impulsive Buying Tendency; Self-Control
 Abstrak Impulsive buying adalah perilaku membeli suatu produk secara tiba-tiba dan tanpa direncanakan sebelumnya. Salah satu faktor yang memengaruhi impulsive buying adalah self-control. Tujuan penelitian ini yaitu untuk mengetahui hubungan antara self-control dengan impulsive buying pembelian produk kecantikan pada anggota komunitas Discountfess pengguna e-commerce. Discountfess merupakan komunitas yang terbentuk di media sosial Twitter dan Telegram dan berfungsi sebagai wadah bagi para pemburu diskon menginformasikan dan memamerkan hasil diskon yang mereka dapatkan. Instrumen yang digunakan dalam penelitian ini adalah skala The Impulse Buying Tendency Scale (IBTS) yang dikembangkan oleh Verplanken dan Herabadi untuk mengukur variabel impulsive buying dan skala Brief Self-control Scale yang dikembangkan oleh Tangney untuk mengukur variabel self-control. Partisipan dalam penelitian ini adalah 224 anggota komunitas Discountfess baik di media sosial Twitter maupun Telegram. Partisipan diperoleh dengan teknik accidental sampling, Guna menentukan sampel dalam penelitian ini, peneliti menggunakan teknik non-probability sampling dengan jenis purposive sampling. Analisis data 
 
 yang digunakan untuk uji hipotesis berpacuan pada korelasi product moment Spearman Rho dengan bantuan program pengolahan data SPSS versi 26. Hasil penelitian menunjukkan adanya hubungan positif yang signifikan antara self-control dan impulsive buying pada anggota komunitas Discountfess pengguna e-commerce dengan nilai koefisien korelasi sebesar 0,648 dan skor signifikasi 0,000 (p < 0,05). Maka dari itu, hipotesis peneliti ditolak.
 Kata kunci: Impulsive Buying; Komunitas E-Commerce; Self-Control
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