Abstract
This article discusses the competence of the head of administration, the quality of administrative services in improving the quality of educational administration services at SMK Bhinneka Karawang. This study uses a qualitative descriptive method with data collection techniques used are observation, interviews and documentation. The results showed that the most prominent competence possessed was social competence and the lowest competence was managerial competence. Based on the quality seen from the aspect of tangibles (physical facilities) it is necessary to add related facilities, from the aspect of reliability (reliability) it is good because it has reliability in directives and input in dealing with and resolving complaints from students. The aspect of responsiveness (responsiveness) it is very good because of the mutual communication between the head of administration and the administrative staff. The aspect of guarantee (guarantee) there is a guarantee for the security of the service environment, as well as a guarantee on time in service. The aspect of empathy (empathy) it has been seen that there is a concern for the head of administration and administrative staff in identifying alternative solutions to problems faced by students
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