KOGNITIVE MODELLIG OF THE SUGGESTION OF LEGITIMATE ORATOR IN A MULTIMODAL INTERACTION

Abstract

The purpose of the research is to describe mechanism of suggestion in multimodal interaction with recourses of different semiotic systems. The data for study are video segments from political talk-shows of Maybrit Illner. Following the data and purpose for study is the video analysis the most relevant approach of the study. In the article is offered the theoretical model of multimodal suggestion. This model consi-der that the addressant models a purpositive model of addressat with components from diffe-rent sensor modalities, that the perception as convolve mentality based on primary sensations and experience, expectations and needs of subject create the whole image. These evidences suppose split-level cognitive processing of the content which is coded with different signs and «community» of the components from different modalities. Functioning of the model is demonstrated with an example for analyze of the suggestion of the legitimate orator in political talk-shows. The cooperation of verbal and kinesic components is demonstrated. As a result of the research is found that suggestion is attended with the forming of the comprehensive complex of some modalities which causes the perception of an addressat and modeling of his reaction.