Knowledge Mapping of E-Commerce Platform Operation and Data Mining Based on The Method of Bibliometric

Abstract

Due to the increasingly fierce market competition and the continued advancement of communication technology, enterprises and consumers are more willing to collect and exchange information through the Internet. With the application of advanced communication technologies, more and more people are beginning to share their shopping experience or the use of related products on social media or shopping platforms. As a result, many customers are accustomed to collecting reviews and related information on related products on the online platform before consumption. This study takes Thai consumers as the survey object. This research aims to provide a theoretical basis and practical suggestions for e-commerce platform operation and data mining based. After analyzing using SmartPLS 3, this study found that the source credibility of online reviews will have a positive and significant impact on consumers' purchasing intentions for consumer electronics. At the same time, the source credibility of reviews will affect consumer electronics' purchase intentions through consumers' attitudes towards online reviews. Based on this finding, this research puts forward practical suggestions and the direction of follow-up research for the e-commerce platform operation and data mining based.