Knowledge Management, Internal Marketing, and their effect on Organizational Performance in the Healthcare Sector: A Pilot Study

Abstract

The healthcare industry in the United Arab Emirates (UAE) operates in a dynamic and complex environment, necessitating effective management strategies to ensure optimal organizational performance. In recent years, knowledge management (KM) and internal marketing (IM) have emerged as crucial factors for success in the UAE's healthcare sector. While previous research has explored the influence of KM and IM on organizational performance in various industries, there is a lack of understanding regarding their specific effects within the health sector. Given the distinctive characteristics of healthcare organizations, it is imperative to investigate the relationship between these two concepts and organizational performance in order to enhance outcomes in this important industry. This paper presents a pilot study conducted in the UAE, aiming to assess the potential impact of KM and IM on organizational performance within the health sector. The study aimed to develop a conceptual model, review the survey instrument and analyze findings.