Knowledge integration of and by design

Abstract

The purpose of this paper is to explore the possible uses, benefits, limitations and future directions of a formal knowledge integration perspective on design management. The paper develops the concepts of management thinking and design(erly) thinking, and questions the implied contention. With a knowledge perspective, design management may be seen as including the capability to integrate specialized, distributed and heterogeneous knowledge bases. Consequences regarding the characteristics of scope, flexibility and efficiency of knowledge integration indicate both greater difficulties and greater possibilities. Regarding the architecture of knowledge, integration of design indicates a functional orientation and a limited role for design, while integration by design may indicate a strategic role.