KNOWLEDGE-BASED RESOURCES IN MARKET SHARE DEVELOPMENT

Abstract

Knowledge management (KM) is described as a crucial element for business success and competitiveness. KM practices are commonly linked to continuous business renewal, productivity and efficiency improvement. Building knowledge-based resources (KBRs) in the organization is of particular importance, as they create opportunity to achieve a competitive advantage, develop market share, and strengthen the overall performance of the firm. It should be remembered that KBRs are always strongly related to human resources and refer to such attributes as individual knowledge, abilities, skills, experience and innovation. The main aim of the article is to identify the relationship between selected areas of KBRs and the change in the firm's market share. To realize of the main aim, the survey study was developed on a group of 355 enterprises in Poland in early 2022. The respondents, who represent managerial stuff or firms‘ owners, express opinions on selected KBR elements using a 5-point Likert scale. To analyze the research results, the common statistical methods in management studies were used, as descriptive statistics and Kendall Tau correlation analysis. As a main conclusion, there are positive correlation between selected KBRs and firm’s market share. Hence, building and constant renewal of KBRs brings several advantages for organizations, including development of market share, and, consequently, competitiveness improvement.