Knowledge, Attitude, and Practices of Dentists in Maharashtra Regarding Sharing Patients’ Data on Social Media: A Questionnaire-Based Study

Abstract

Background: Social media has become an integral part of dental practice, offering opportunities for professional interaction and patient engagement. However, it raises significant ethical concerns, particularly regarding patient confidentiality. Objective: To gauge the knowledge, attitude, and practice of dental professionals in Maharashtra regarding the sharing of patient data on Social media, and to assess the ethical considerations associated with this practice. Methods: A cross-sectional study was conducted among dental professionals in Maharashtra from October to December 2023. Participants were recruited from six dental institutions and various private clinics. A self-structured questionnaire was validated and distributed via Google Forms. Data were analyzed using MedCalc Statistical Software, with demographic characteristics and response frequencies summarized in tables and graphs. Results: Of the 312 participants, 265 completed the survey (response rate: 84.94%). WhatsApp (88.3%) was the most preferred platform, followed by Facebook (54.34%) and Instagram (54.34%). The majority rarely shared patient data on SM. Marketing (63.4%), showcasing treatment results (46.79%), and educating colleagues (46.79%) were primary motivations. While 56.98% agreed that sharing patient data infringes privacy, only 46.04% consistently obtained patient consent. A significant portion (92%) supported establishing guidelines for social media usage. Conclusion: Dental professionals in Maharashtra frequently use SM for professional purposes, with WhatsApp being the most popular platform. Despite recognizing privacy concerns, there is a lack of consistent patient consent practices. The findings highlight the need for clear guidelines to balance the benefits of social media with ethical obligations to patient confidentiality and professional conduct.