Abstract

The Xi era can be characterised as an ambitious and nationalistic one. Aims such as rejuvenating the Chinese nation and fulfilling the country's historic mission to be a great, rich country are often referred to in elite leadership discourse and state produced propaganda. “China Dream” is amongst the most important slogans used in this language. In terms of the context in which this phrase occurs and the actual deployment, it is one that carries broad connotations and implications about an era where, in ways similar to politics in the West, issues around identity are key, and the important thing is to feel, not just to believe. “China Dream” is a form of language that speaks into the public's deeper instincts and sentiments.

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