KÜLTÜREL TURIZMIN DOKUSUNU ORTAYA ÇIKARMAK: İSTANBUL'DA TURISTLER VE DENEYIMLER, MEMNUNIYET VE ETKILEŞIM ARASINDAKI BAĞLANTIYI İNCELEMEK

Abstract

This study introduces a novel approach to cultural tourism in Istanbul by quantifying satisfaction and engagement as measurable values. The complex dynamics of cultural tourism in Istanbul is examined, with a specific focus on the interplay between tourist experiences, satisfaction levels, and the extent of engagement with the city’s cultural offerings. Employing a quantitative research design, the investigation surveys tourists in Istanbul and employs rigorous statistical analyses to derive meaningful findings. Drawing insights from a sample of 230 respondents, the research presents the findings based on different aspects of cultural tourism, including tourist experiences, satisfaction, and engagement. Departing from traditional qualitative assessments, our research employs regression analyses to systematically explore the relationships between tourist experiences and these quantifiable dimensions. This innovative model offers a structured perspective on the impact of tourist experiences, providing unique insights into the intricate dynamics that shape cultural tourism in Istanbul. This methodological novelty advances the empirical understanding of cultural tourism and establishes a robust foundation for future research endeavors. The character of Istanbul as a cultural tourist destination is intricately shaped by the nuanced interactions between tourists and the city’s tourism infrastructure. These interactions, characterized by a symbiotic relationship, meet travelers’ expectations, and frequently surpass them, laying the foundation for a heightened sense of happiness. Satisfaction, a pivotal component of cultural tourism, is intricately linked to the authenticity of experiences. Istanbul’s open infrastructure and unwavering commitment to preserving cultural heritage contribute significantly to the happiness and satisfaction of its visitors. Moreover, the dynamic facet of cultural tourism, termed engagement, transforms visitors into active participants in the cultural narrative. Engaged visitors seek deeper connections, fostering an upward spiral of satisfaction and positive experiences. The implications of these findings presented in the results obtained carry substantial weight for stakeholders in Istanbul’s cultural tourism landscape, offering valuable insights that can inform strategic decisions and contribute to the sustainable development of cultural tourism in the city. Keywords: cultural tourism, tourist satisfaction, Istanbul.