KEY PERFORMANCE INDICATORS OF A CREWING COMPANY ACTIVITY

Abstract

Topicality. Enterprises must inculcate modern economic tools in the management practice to provide efficiency of their work. The universal set of parameters that can be used equally well for all kinds of activity without the exception is absent. The complexity of forming financial results of a crewing company activity and necessity of taking into account the specific features of its functioning require to research the key parameters of effectiveness concerning specifically crewing activity. Aim and tasks. Identification of performance indicators (qualitative and quantitative) of the company, which will cover all aspects of the crewing company activity without any exceptions, taking into consideration the specifics of their activities and the peculiarities of formation of incomes and expenses for various types of crewing. Research results. Most companies use traditional techniques to assess the competitive position on the market. Besides today, more and more attention is paid to valuing the company. In our view, to assess the work of a crewing company, it is necessary to focus on the so-called key performance indicators (KPIs). They are an element of a balanced system of parameters, which should have a set of indicators that can clearly identify the company's goals and the extent to which they are achieved. In particular, it is necessary to use both financial and non-financial indicators, to determine quantitative and qualitative KPIs, as well as perspective and actual indicators. A list of KPIs must be developed for each employee of a crewing company. Their number should not exceed 5-7 indicators. They all should be simple, understandable, clear and achievable. All KPIs should be known to all employees in order to ensure proper transparency, stimulate competition and motivate employees to develop. Conclusion. Today, more emphasis is placed on traditional quantitative financial indicators that reflect the results achieved. In turn, promising indicators as KPIs provide a benchmark for company employees to the place of application of effort and reflect key improvements in the work of the crewing company. Therefore, it is necessary to make efforts and develop promising KPIs in order to determine what factors and how they affect the actual KPIs. This will help identify the specific services and processes that are key factors to the success of the company.