KEY PERFORMANCE INDICATORS (KPI) AND WAYS OF THEIR APPLICATION IN THE FITNESS INDUSTRY OF UKRAINE

Abstract

Introduction. The article examines modern approaches to assessing the performance of fitness club employees based on the use of key performance indicators (KPI) and analyzes operational and strategic KPI. The advantages and disadvantages of using key performance indicators (KPI) to evaluate the work of fitness club staff are determined. The purpose of the work is to determine the key performance indicators (KPI) of the fitness club staff and ways of their application in the fitness industry of Ukraine. Materials and methods: analysis; synthesis; comparison. Results. In the course of the study, the peculiarities of the application of key performance indicators (KPI) in fitness clubs of Ukraine are determined. The priority of the indicators should be determined taking into account their importance and necessity, that is, determine those indicators, the implementation of which contributes to the achievement of the goal. Examples of KPI that can ensure the effectiveness of the personal fitness trainer and the company's sales department are given. The implementation and effective use of key indicators will allow fitness clubs not only to achieve the set goal, but also to identify a number of problems that "inhibit" its achievement. It is shown that in order to create an effective system of key indicators of a fitness club, both professional skills (knowledge of the subject area, work experience, qualifications) and competent intuition and a creative approach are necessary. The advantages of using KPI for employees of fitness clubs are understanding the purpose of their work, awareness of personal benefit in case of success; analysis of the activities of subordinates, identification of problem areas, assessment of the quality of work of staff and managers; timely adjustment of plans and goals of the fitness club; feedback between employees and management. In this case, the main shortcomings are the incorrect interpretation of key performance indicators; excessive number of criteria; the need for global staff retraining, staff turnover. Conclusion. The future development and application of KPI in fitness clubs largely depends on the market conditions of the Ukrainian fitness market and the desire to integrate into the international market, as well as on the speed of management development and the effectiveness of management analysis in domestic fitness clubs.