Key drivers endorsing CSR: a transition from economic to holistic approach

Abstract

The present study analyzes the key drivers facilitating corporate social responsibility (CSR) practices in large-scale organizations of North-West region of India. Further research is using Carroll’s (Business Horizons, 34, 39–48, 1991) model of CSR responsibility as a basis to develop a strategic framework that demonstrates transition from economic to holistic approach. Carroll’s CSR model focuses on four aspects: economic, legal, ethical, and philanthropic responsibilities. This research has been taken to understand whether there is a transition in Indian large-scale organizations from its primary focus on economic responsibilities (profit maximization) to legal, ethical, and philanthropic responsibilities to adopt holistic approach. Results are indicative of the fact that Indian economy has given considerable importance to social responsibility practices, and clear transition can be observed from economic to holistic approach.