Can CSR influence Chinese consumers’ intention to purchase jewelry ethically? The moderating effect of eWOM based on the SOR model

Linxue Zhang, Khairul Anuar Mohammad Shah

https://doi.org/10.1007/s13520-024-00199-4

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Publication Date: Jun 8, 2024

Abstract

Can CSR influence Chinese consumers’ intention to purchase jewelry ethically? The moderating effect of eWOM based on the SOR model

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