Abstract
The study is devoted to the analysis of key concepts of financial English discourse contained in media texts. The research material is based on financial texts posted on the website theguardian.com. The article is aimed at identifying the impact of the selected concepts on a wide audience. The main purpose of the study is to systematize and identify the main concepts that characterize the specificity of the linguistic image of financial concepts in the media context. To achieve this goal, the analysis methodology is used, which involves a thorough study and identification of the key elements of financial English discourse in media texts. The main theses of the study include the analysis of the use of specialized terminology and linguistic features of speech in media materials. The concept of "concepts of financial English discourse" is defined in the article as key ideas, concepts or topics that characterize the specificity of the speech image in the field of finance in the English-speaking environment. These concepts cover financial terms, concepts, principles, theories, strategies and other aspects that are actively used in the speech in the field of finance and economics in English-speaking countries. It has been found that the main concepts implemented in the financial texts on theguardian.com are RISK AND RISK MANAGEMENT, BANKING SERVICES, INVESTMENTS, FINANCIAL MARKETS, FINANCIAL INSTRUMENTS AND PRODUCTS, FINANCIAL INDICATORS AND REPORTS, MONEY AND CURRENCY. The selected concepts reflect various aspects of financial activities, such as risk management, investment, banking, financial analysis, international finance, budgeting, as well as economic concepts that affect financial markets and the global economy. The results of the study demonstrate the significant influence of the information space on the formation of financial English-language discourse for a wide audience of media platforms. The conclusions emphasize the importance of understanding financial terminology and the ability to analyze media texts in order to improve the financial literacy of society.
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