Abstract
Tourism development can be seen from two strategic development approaches, one of them is the aspect of market driven. This research is aimed 1) To identify the factors that influence the tourists’ satisfaction who have visited the Kuta Beach Lombok; 2) To analyze the relationship between tourists’ importance level and performance of tourism destination elements of Kuta Beach Lombok; 3) To determine the development priority based on tourists’ satisfaction on the performance of tourism destination elements of Kuta Beach Lombok. This research is based on quantitative method that are factor analysis and Important Performance Analysis. Sample determination in this research used purposive sampling. The number of sampel for factor analysis is 165 and 30 samples for Important Performance analysis of foreign tourists’ who have visited Kuta Beach Lombok. Data in this research were gathered by questionnaire. Factor analysis showed eight factors that affected the tourists’ satisfaction who have visited Kuta Beach Lombok that are accomodation, hospitality, transportation, public facilities, infrastructure, tourism facility, safety and price. Importance Performance analysis showed the suitability level of importance and performance of tourism destination elements of Kuta Beach Lombok have satisfied the foreign tourists. The development strategy is increasing the bad performance of tourism destination elements in quandran I and maintaining the good performance of tourism destination elements in quandran II based on the result of caretesian quandrant.
 Keywords: development, tourism destination, tourists’ satisfaction
Highlights
Salah satu destinasi wisata di Provinsi NTB yang menawarkan ragam Daya Tarik Wisata ialah Pulau Lombok
Tourism development can be seen from two strategic development approaches
of them is the aspect of market driven
Summary
Penelitian ini menggunakan teori elemen destinasi wisata dan teori perilaku konsumen, sedangkan konsep yang digunakan yaitu kepuasan wisatawan dan Daya Tarik Wisata. Segala sesuatu yang bisa disaksikan atau dinikmati oleh wisatawan pada sebuah destinasi wisata dinamakan sebagai atraksi (attraction). Khadroo dan Seetanah (dalam Mill dan Morrison, 2009) menyatakan bahwa transportasi pada sebuah destinasi wisata memiliki kontribusi yang positif terhadap jumlah kunjungan wisatawan. Elemen destinasi wisata lainnya yang penting yaitu hospitality atau keramahtamahan yang terkait dengan keramahtamahan karyawan restoran, senyum oleh pegawai hotel dan juga keramahtamahan penduduk setempat. Gerald Zaldman dan Melanie Wallendorf 1979 (dalam Dwiastuti dkk, 2012) menyatakan bahwa perilaku konsumen adalah hal-hal yang dilakukan, proses, serta hubungan sosial individu, kelompok, maupun organisasi dalam memperoleh, memakai produk sebagai akibat yang didasarkan atas pengalaman yang diperoleh dari produk yang ia konsumsi. Dwiastuti (2012) menyatakan bahwa sangat perlu untuk memahami perilaku konsumen karena bermanfaat bagi penentuan kebijakan di masa mendatang. Untuk lebih jelasnya perhatikan Gambar 2.1 berikut ini: Expectation
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