Abstract
This article aims to discuss the representation of football fan identity in the context of participatory culture through the example of the MKE Ankaragücü Twitter fan page. With 350 posts in total, “No Context Ankaragücü,” which has been operating since May 2019, offers a collection of content produced by MKE Ankaragücü fans. In this regard, “No Context Ankaragücü” can be considered a reliable source to investigate how the fans define their fandom identity and represent this identity through participatory culture practices. In the first part of the paper, the representation of fandom identity is negotiated within the framework of participatory culture discussions, including Fuchs’ social media critics and Jenkins’ confrontation of participatory culture challenges. In the second part of the paper, visual and textual content which has been shared between May 2019 and May 2020 on the “No Context Ankaragücü” Twitter page is examined with thematic analysis in terms of the identification and representation of MKE Ankaragücü fandom. The findings indicate that MKE Ankaragücü fans shape their fan identity in the following ways: (a) self-deprecation, (b) nationalism, (c) integration & localness, (d) spectatorship.
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