Abstract
Mortise and tenon toys are the perfect carrier for educating children about traditional culture. This study analyzed and studied the user needs and satisfaction of ledger toys using the KJ and Kano methods. (1) The KJ method was used to obtain the user's requirements for the functionality of the mortise and tenon toys product, and a requirement list was established. (2) Establish a Kano model, conduct positive and negative surveys on the 18 user needs obtained, and conduct statistical analysis on the data, sorting out the classification of each user demand item. (3) Based on the Better-Worse calculation results, a quadrilateral scatter plot of satisfaction was constructed. (4) Based on the research results, four attractive quality attributes (A), seven natural quality attributes (M), three monistic quality attributes (O), and four indifferent quality attributes (I) were identified. This study not only promotes the development of product design for mortise and tenon toys, but also provides theoretical reference for future toy design, which has important research significance.
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