Abstract
This contribution describes the situation of the German profession in Canada, by presenting the latest trends in trans‐institutional cooperation, curriculum development, the job market, and promotion of the discipline. The author suggests that the adaptation to new realities, such as changes in student interests and the continuing cutbacks of resources, has resulted in the modernization of German programs and more effective strategies of self‐marketing. Rather than succumbing to resignation, the article highlights the need to capitalize on traditional strengths as well as the demand to pursue interdisciplinary work and to embrace the concept of collaboration with other departments.
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