Abstract
The television cop series Miami Vice has had an impact at least on names used in Miami, Florida, where the action is. Some local officials were at first upset by the title of the show, arguing that it put the city in a bad light. However, neologistic entrepreneurs showed that the title had potential. As a result, there are now Miami Mice (a pest-control company), Miami Twice (a secondhand clothing store), Miami Spice (a shop for seasonings), Miamic Nice (a chiropractor), and Miami Slice (a luncheonette) – as reported by the New York Times Service, May 1989.
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