Abstract
The object of research is the process of forming a competitive strategy for agricultural enterprises using the example of the «Agrotrade» Group of Companies (Kharkiv, Ukraine). One of the most problematic places of strategic management of the company is a constant analysis of the competitive environment. The process of creating a competitive strategy is associated with the systematic monitoring of changes in the external and internal environments.In the course of the research, methods of analysis, synthesis, grouping, generalization, abstract-logical, economic-mathematical and graphical methods were used. The process of determining a competitive strategy for agricultural enterprises should take into account the specifics of the industry and the functioning of the national market. It provides for the determination of one's own competitive position and development priorities, based on benchmarking, and based on key indicators of the strategy matrix, using correlation and regression analysis, significant indicators of the consolidated financial statements of an enterprise. The rationale for the choice of indicators should be carried out using regression, it allows to determine some models and the completeness of explanatory factors. The definition of strategic performance indicators of the enterprise allows to adapt and optimize the activities of the company, to accumulate the necessary resources to achieve a specific goal.Based on the results of the analysis of the competitive environment and determining the place of the «Agrotrade» Group of Companies in it, two priority development vectors are identified, corresponding to I. Ansoff «product-market» matrix. The methods of economic and mathematical analysis make it possible to justify the feasibility of introducing a competitive strategy for the innovative development of products. A defined strategy will allow, provided that net profit is increased by at least 22.1 %, significantly improve our own competitive position and move to another, more attractive cluster, characterized by high performance indicators and based on the principles of innovative and technological development.The formation of an effective competitive strategy is a necessary component of a successful enterprise and the key to establishing a high level of industry competitiveness opens up new prospects in the international market.
Highlights
The current economic situation of Ukraine is adaptive, which corresponds to the integration processes of the state in the European and world economic community, and is aimed at Sister family development
The key role is played by the agro-industrial complex (AIC), as the leading sector of the economy, which provides the population with food, industry with raw materials, deter mines the standard of living of the population and affects the health of the nation
The formation of a competitive strategy in modern integration processes, taking into account the peculiarities of the functioning of the national market and the specifics of the industry, which is aimed at sustainable development of companies and the industry as a whole
Summary
The current economic situation of Ukraine is adaptive, which corresponds to the integration processes of the state in the European and world economic community, and is aimed at Sister family development In this context, the key role is played by the agro-industrial complex (AIC), as the leading sector of the economy, which provides the population with food, industry with raw materials, deter mines the standard of living of the population and affects the health of the nation. It requires new approaches to function ing in a competitive environment, ensuring competitive positions and competitive advantages, which are defined directly in competitive strategies. For this reason, the processes of determining the prio rity vectors of company development and the formation of competitive strategies at the enterprises of the agro-industrial complex deserve special attention, taking into account their characteristics and the specifics of their activities
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