Determination of the impact of innovative technologies in the system of strategic management of corporate social responsibility

Abstract

The object of research is the process of using innovative technologies in the system of strategic management of social responsibility of enterprises. The main problem solved during the research was the need for a more effective integration of the principles of social responsibility in the business strategy, which will help enterprises to adapt to the global challenges and demands of modern society. The study of new technological approaches in this area allowed to identify the most effective tools for increasing transparency, responsibility and sustainable development of companies. As a result of the conducted research, the content of the concept «innovative technologies in the system of strategic management of social responsibility of enterprises» was clarified, which is proposed to be understood as a modern approach to the integration of technological innovations into strategic management, aimed at improving the social indicators of the enterprise. These technologies are found to include a wide range of tools such as Big Data, Artificial Intelligence (AI), Internet of Things (IoT), Blockchain, and others that help businesses effectively implement and monitor social programs and initiatives. It is substantiated that the use of innovative digital technologies in the system of strategic management of social responsibility of enterprises opens wide opportunities and generates significant advantages. Namely, increasing transparency and openness; optimization of resources and costs; increasing internal efficiency; strengthening of reputation and brand; automation of enterprise processes; innovativeness and competitive advantages; stimulating innovation. A model for determining the relationship between the level of profitability of enterprises by type: large, medium, and small enterprises and by the number of employees and their labor costs is proposed, which allows to establish the required number of employees for each type of enterprise. This enables the enterprise to function effectively, reducing labor costs, but not reducing the positive impact on supporting the social sector of the population, creating jobs and remaining a socially responsible enterprise. The possibility of using the latest digital technologies in the social responsibility management of enterprises is summarized.