Abstract

Promoting electronic resources in a physical space takes ingenuity and cross-library partnership. This article discusses a collaborative approach to promote electronic resources by an outreach librarian and an electronic collections librarian. As members of the teaching and research assistance team, the librarians observed how students relied on “big name,” multidisciplinary databases and were often intimidated by the expansive list of digital materials and electronic resources available to them. A literature review on the topic of similar promotional activities introduces the pop-up methodology used for the event. The purpose of the collaboration was to not only promote ebook collections but to also create awareness of the library outside of the traditional space, and librarians as resources. This collaboration resulted in student-librarian engagement, and a spike in ebook use was reported for the collection promoted.

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