Abstract
Furla is 100% Italian – in history and spirit. Founded in 1927, it is the only brand in the fast-growing premium segment that gives customers an authentic Made in Italy experience with an attractive value for money. As one of the major global players in the leather goods’ market, Furla stands for quality, colourful creativity, joyfulness and contemporary Italian Lifestyle.
Highlights
Furla is one of the few Italian firms today still maintaining a family ownership combined with a modern managerial structure
This paper aims to outline the evolution of the Furla brand from its origin to date, by focusing on the actions that the company has realized and is implementing in order to contribute to a sustainable development
In 1927, Aldo and Margherita Furlanetto founded in Bologna the Furla firm in order to distribute fashion products and accessories for women via wholesale
Summary
In 1927, Aldo and Margherita Furlanetto founded in Bologna the Furla firm in order to distribute fashion products and accessories for women via wholesale. Thanks to our avant-garde stylistic choices, unusual production methods and the use of atypical materials such as nylon and rubber, the success came immediately. This represented a decisive change of development strategy that met the needs of the new society characterised by the presence of stronger, independent, emancipated women who paid attention to the emerging fashions. The bag collections grew at the same pace as the company; my role was focused on providing a stylistic contribution to new products’ development while my brothers Carlo and Paolo were mostly in charge of the brand’s strategy for growth. In both Italian buildings, an old-world charm steeped in history is propelled into the future via state-of-the-art integration and highlyefficient operations
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