Journalism and Intellectual Potential of Society: Theoretical Approaches to System Analysis of Intellectual Interaction in Media Landscape

Abstract

The article describes systemic factors of optimization of Russian media landscape in the context of the societys growing intellectual level. This process provides for the best possible intellectual interaction between economic, political, scientific, educational, artistic and other social layers. The authors deal with the criteria of media publicity as combination of informational relations between the participants of this process. Using systemic and synergetic approaches the authors also study an optimal model of informational support of freedom of social creative activities based on interaction of such media realities as public reason, writers and audience communities, editorial boards and other media organizations, and others. In this relation, they analyze how the commentariat is motivated to be on the mission of increasing the societys intellectual level. The authors conclude that the purpose of intellectual interaction in the media landscape is repeat renewal of the societys intellectual potential via social creative activities. This provides the basis for intellectual maturity of each individual, which adds not only to development of intellectual culture of a person and that of various communities, but also to improvement of the current goal setting and achieving system.