Abstract

The appearance of the Internet resulted in the emergence of new readers. The reading that until was made only by paper was also transported to the computer screen. Here we are not speaking on replacement of support, but in alternatives of reading offered by digital technology. These transformations had reached newspapers printed directly, whose failure according to some scholars would be inevitable in front of the new competition. Before this finding, the printed newspapers had to draw some strategies in the direction to follow the digital technology advance. One of them was to available the newspaper printed also in the online version and, thus to attend of to a new reading public, the Internet. In this sense, this work has for objective to make a small cut in the immense possibilities of studies of hypertext in journalism, to try to identify the differences that exist in the production and textual organization, in addition to the artifices present in structure of construction of the materials of published journalistic substances in the newspaper printed and available in digital system. To make this work, we analyze a subject that was the cover headline of the Zero Hora Newspaper, that also offers a printed version and in the site www.zerohora.com.

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