JOKOWI VS PRABOWO: THE POLITENESS AND ITS VIOLATION IN POLITICAL COMMUNICATION OF INDONESIAN PRESIDENT CANDIDATES

Abstract

Purpose of the study: The study aims are to investigate levels of language politeness and its violations in the political communication of Jokowi and Prabowo and to describe the types of politeness and its violations in political communication of Jokowi and Prabowo as Indonesian president candidates in 2019.
 Methodology: This research was used a qualitative approach with the descriptive method by paying attention to the Interactive Model theory to describe the object in analysis data through a pragmatic approach to identify the politeness principles and its violation following Leech’s (1983) theory. The subject of data on this research has conducted the utterances of Indonesian president candidates 2019 in the second debate session.
 Main Findings: The result of the study can be concluded that five principles of politeness seen in the utterances of the presidential candidate. They are tact, approbation, modesty, agreement, and sympathy maxim. Furthermore, in this research, Prabowo was more polite than Jokowi where he has produced utterances of approbation, agreement, and less violation of modesty, while Jokowi more violated the modesty maxim.
 Applications of this study: The study has an impact on political behavior. Other areas of study include social and political science and communication
 Novelty/Originality of this study: This research is the new way in the context of language politeness study where combined the language politeness principles with socio-political science especially political communication.