Abstract
The study examined the job preferences of coastal communities between the fisheries sector, traditional textile industry (Batik printing) or other sectors in the Wonokerto-Pekalongan District, Indonesia. Data collected based on interviews with informants were analysed with Atlas Ti software to build triangulation from qualitative data. The results indicated that the coastal communities prefer to work in other sectors because it is more formal and stable compared to the fisheries sector.Keywords: Atlas Ti, Batik, Fisheries, Job selection, Pekalongan
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