Abstract
This research aims to design a proposal model for job description of sports marketing career paths considering labor market needs. 1- What is job description of Sports Ticket Sales Manager? 2- What is job description of Sports Customers' Service Manager? 3- What is job description of Sports websites' marketing Manager? 4- What is job description of Sports Sponsorship Manager? 5- What is job description of Sports Brand Manager? 6- What is job description of Sports Events' Marketing manager? 7- What is job description of Sports Marketing Manager? The researcher used descriptive approach (survey method). Research community consists of assistant professors and professors of sports management in Arab Republic of Egypt and professionals in sports marketing at sports institutions. The researcher randomly selected research sample, which included (125), divided to (20) for exploratory sample and (105) for basic sample.
Highlights
Introduction and research problemSports market has competitive advantage and witnessed many developments connect sport with more and changes in recent times, business orientation. (17: 164)where sports has moved fromIn present time, there hobby to business, and became have been many developments one of the most popular leisure in sports marketing on a large alternatives for consumers.scale
Table (8) shows statistically significant differences between sample responses in phrases of Marketing Manager for sports websites in favor of response yes, where K2 calculated value is greater than its tabular value at a significant level of 0.05, in which sample agreed with all the phrases with percentages 65.71 %: 89.52%
The differences between total researcher attributed this result sample responses in first axis to fact that sports organizations phrases of in favor of response yes, where K2 calculated value sponsors as one of the important sources of funding
Summary
Research Aims: This research aims to design a proposal model for job description of sports marketing career paths considering labor market needs. Survey study: Internal consistency: To verify questionnaire correlation coefficients phrases’ suitability, the between each phrase with total researcher applied axis degree, and correlation questionnaire Appendix (6) to coefficients between each a sample of (20) person within phrase with total axes degree, research community and and correlation coefficients outside the basic sample. Table (3) shows a differences in following statistically significant phrases in Job Description: correlation between phrases phrase (17) at Customer and total axis degree, and Service Manager, phrase (13). To calculate questionnaire statistically significant stability coefficient, researcher correlation between axes and used partial fragmentation questionnaire, where calculated method of Spurman Brown, value (R) was greater than and Gitman partial tabular value (R) at a fragmentation equation and significant level (0.05). Monitoring and supervising tickets sales for sports matches and events, and evaluating growth rates of ticket
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