Abstract
A growing body of congressional scholarship investigates variation in the incumbent electoral advantage that depends on factors such as competence, political skill, and ideological extremity. This article contributes to this line of work by providing analysis of the relationship between senators' home‐state approval ratings and their electoral fortunes using newly available data from the Job Approval Ratings (JAR) collection. The findings show that senatorial job approval affects retirement, quality‐candidate emergence, campaign spending, and outcomes. The myriad indirect effects suggest that strategic political actors are central to the process by which incumbents are held accountable for the reputations they develop in their constituencies.
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