Jewelry Packaging User Demand Analysis Based on Fuzzy Kano Model

Abstract

China’s jewelry sales maintain a good momentum of annual growth, and consumption potential is huge. However, jewelry packaging design faced many problems. Even through China has many jewelry brands, the packaging is poorly designed. The fundamental reason lies in the lack of targeted design of jewelry packaging and the lack of detailed analysis and research, only to meet the functional use. Fuzzy front-end is suitable for the initial stage of product design and determines the success or failure of product design. In view of the uncertain factors, such as consumer demand, technical characteristics, and competitive environment that need to be considered in jewelry packaging design, this paper takes jewelry packaging products, jewelry brands, and fuzzy front-end as research objects, analyzes the existing problems, and makes quantitative analysis by using methods such as questionnaire survey, brainstorming, and scenario analysis. Rough set theory and Kano Model are used to classify and analyze user demand information and determine the realization opportunity. Finally, the research ideas of this topic are formed, and the corresponding research methods and models for ring packaging in jewelry are put forward and verified by examples, so as to form a research method suitable for fuzzy front-end design of jewelry packaging and improve the quality of jewelry packaging design.