Abstract

The present paper examines the application of a holistic product design approach from the Design Thinking point of view. The Design Thinking process follows a number of steps with an aim to develop product design visual concepts around users’ experiences and their needs. The presented case study is focused to the modern jewellery design era. The proposed design was developed by using a series of design thinking methodologies (empathy maps, persona, product design) and creative tools (mind-maps, moodboards, sketches, storyboards, and prototyping). Furthermore, through this holistic design approach an alternative version of future jewelries is achieved, while at the same time it embodies novel technologies and web-based applications. The paper discusses the potentials for reimagining the jewellery products in relation to the Design Thinking Process and CAD-based tools at the same time. Finally, the proposed products provide a novel framework of art and new technology methods for extensive production of innovative art-based products.

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