Jaringan Kolaboratif Digital Untuk Pemasaran Kopi Berbasis Lembaga Masyarakat Desa Hutan (LMDH) Dan Green Economy

Abstract

Digital transformation is a change int the way work is handled by using information technology to gain efficiency and effectiveness, also includes the adoption and integration of various new information and communication technologies for the completion of sustainable solutions. This process also involves new organizational forms and new business models. Digital transformation requires a digital collaborative network (Digital Collaborative Network/DCN) among stakeholders in the 4th industrial revolution dimension. The purpose of forming this collaborative network is to balance competition and sharing which will bring many benefits to the collaborating parties. The main objective of this program is to create a DCN for coffee marketing based on existing data at Tenjolaya's LMDH (Forest Village Community Institute), which will form a digital community with three main networks, namely ICT networks, knowledge networks and social networks. Another goal is to train LMDH members to use ICT innovation and LMDH assistance so that they are ready to become a digital community. The target activities include three things, namely (1) mapping and socialization of the DCN concept, (2) product/process development activities and increasing the ability of farmer groups to become digital communities (training and mentoring) and (3) commercial activities.