Abstract
In this chapter, Nemoto examines the relationships between Japanese pop culture and Japanese language learning in Qatar. Analysis of data obtained from interviews with graduates of the Qatar Language Teaching Institute and members of the Qatar University Japan Club reveals that the two groups differ in terms of their contact with Japanese pop culture and the reasons for their interest in learning Japanese. It suggests that attempts to motivate foreigners to study Japanese using Japanese pop culture will be more effective if prospective learners are encouraged to take an in-depth interest in a particular aspect of the culture rather than simply being provided with wide-ranging but superficial information.
Published Version
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