Abstract
:The idea of Green Growth–achieving economic growth without sacrificing environmental sustainability–appeals to many national governments. Governments envisage promoting energy saving and pollution-reducing environmental technologies and new forms of energy and seeing these products and services form their nation’s economic base. The Organization of Economic Cooperation and Development has studied the possibilities of Green Growth extensively and provides policy guidelines and program suggestions for governments considering this approach. Japan is one of a small number of countries that has made a deliberate, although not yet comprehensive, effort to connect sustainability and business development. This article assesses the impact of Japan’s Green Growth strategies, using the OECD recommendations as tool for evaluating their effectiveness. Japan has made significant inroads on the regulatory and signaling aspects of Green Growth and has been actively promoting environmentally-friendly business development for domestic and international markets. It is too early to determine if Green Growth will allow Japan to meet its economic and environmental targets, but the effort demonstrates the potential contributions to national economic planning of such an approach.
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