Abstract
This paper aims to elaborate on the iterative innovation design methods of Internet products in the era of big data. Through the analysis of current Internet product iteration design practice, we examine the impact of big data thinking on Internet product design in terms of design scope, design concepts, and design methods, and we propose iterative innovation design methods relating to targeted advertising delivery, customizing users’ potential demands, and dynamic optimization of marketing promotion strategy. Finally, we discuss the advantages and precautions of using big data thinking on Internet product iterative design, proposing the appropriate advice for the development of the Internet product design.
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