Italian tourism intermediaries: a social network analysis exploration

Abstract

ABSTRACT The purpose of this paper is to analyse the application of Social Network Analysis (SNA) to the Italian tourism system. The research question is: do relationships among tourist enterprises affect the organizational asset of the Italian travel system? The research takes as unit of analysis the Italian travel agencies and tour operators system and represents quite a significant disclosure for organizational theses because it offers a different view over the structure and governance of a hospitality intermediaries’ network. SNA is helpful indetecting genuine proficiency and therefore in foreseeing possible losses determined by poor or inefficient configurations. Furthermore, it will help delineate new roles within the organizational networks and evaluate the relation between formal and informal organizational structures. This paper provides a structural analysis of the Italian travel agencies network and highlights its self-organization characteristics (typical of a complex system) that lead to the development of informal communities. The methods of network science proved useful and effective and, together with more traditional approaches and a qualitative knowledge of the system, can provide a deeper and more extensive understanding of the system.